Get to Know Us
Meet Becky Reel: Founder
Becky understands the highs and lows of running a home care agency because she’s been there herself. As a mother of two young children, she knows firsthand how challenging it is to balance running a business with finding time for the moments that matter most at home.
For over a decade, she led her own home care agency, taking it to extraordinary heights, including being recognized as North America’s #1 home care agency by Activated Insights and achieving 300% year-over-year growth. Under her leadership, the agency consistently ranked among the Top 100 by Activated Insights for seven years. But what sets Becky apart isn’t just her ability to grow a business — it’s how she prioritizes balance and purpose in everything she does.
After selling her agency to private equity, she shifted her focus to helping other home care agency owners and operators. She understands that success in this industry isn’t just about growing revenue or scaling operations; it’s about building a business that supports your life, not the other way around.
Becky brings a relatable, human touch to her work. She combines deep industry expertise with the empathy of someone who knows how overwhelming the journey can feel. Her mission is to guide home care leaders through their challenges, whether streamlining operations, finding and retaining caregivers, or carving out more time to spend with their loved ones.
Becky’s Philosophy:
“You deserve a thriving business and a fulfilling life. My goal is to help you create both so you can grow your agency without losing sight of what’s most important.”
With Becky as your guide, you’ll gain the tools and strategies to take your agency to the next level and the clarity and confidence to create balance along the way. Becky’s clients often describe her as approachable, encouraging, and someone who truly understands what it means to lead with heart.
Get to Know Becky:
- No matter the weather or time of day, Becky is rarely seen without a coffee in hand—it’s her fuel for balancing life as a wife, a mom, and entrepreneur. Dogs are her ultimate distraction. If there’s a pup nearby, you can bet Becky’s giving it all her attention (and probably a few pets).
- A true music enthusiast, Becky has a deep love for live concerts. Some of her favorite artists include Sister Hazel (fun fact: her daughter is named Hazel!), Matt Nathanson, Ben Rector, Richard Marx, and the legendary Barry Manilow.
- If you’re ready to build a business that supports the life you want, Becky Reel is here to walk with you every step of the way.
Meet Kristyn Gemzsi: Client Experience Manager
Kristyn graduated from Eastern Illinois University with a psychology degree, fueled by a passion for helping others. She then spent four years managing the day-to-day operations of a highly successful home care agency, where she worked directly with Becky and built strong relationships with clients, caregivers, and community partners. During this time, she honed her ability to balance operational excellence with a people-first approach.
Afterward, Kristyn expanded her expertise by transitioning into the mental health field, matching clients with therapists based on their unique needs. Her empathetic nature and dedication to supporting others made her an invaluable resource for those in need and the business projects she championed to enhance community impact. She is thrilled to return to the home care field, eager to collaborate with Becky again, and use her skills to make a lasting difference in the industry.
Get to Know Kristyn:
- Proud pet mom to two adorable puppies and two mischievous cats.
- An avid baker who makes delicious homemade bread.
- Door County, WI, is her favorite vacation destination.
Meet Adriana Morton: Social Media Strategist
Adriana brings a unique blend of creativity and strategy. A Michigan State University graduate, she got her first taste of the home care world early on as a Client Specialist Intern at Becky’s former agency, where she supported client records, marketing initiatives, and caregiver training. That experience planted a seed that would eventually bring her full circle.
Adriana spent the past six years at a family-owned furniture company, where she grew from a showroom intern into a Senior Digital Strategist. In that role, she led cross-functional teams, managed website optimization, built out email marketing campaigns, produced podcasts, and created social media strategies that drove real results. She developed a sharp eye for what resonates with an audience and how to turn digital content into meaningful connection.
Now, Adriana is channeling all of that experience into the home care industry, helping Reel Home Care Consulting’s brand come to life online. From social media content to digital campaigns, she’s passionate about telling the stories that matter and helping home care agency owners feel seen, supported, and inspired.
Get to Know Adriana:
- Proud Spartan who bleeds green and white.
- Proud owner of a moped named Vienna, her favorite way to get around.
- An avid skier who loves hitting the slopes whenever she can.
- A die-hard Blackhawks fan who never misses a chance to cheer on her team.
Ready to take your home care agency to the next level?
Connect with our team today and discover how Reel Home Care Consulting can help you achieve your goals.