The Five REEL Principles of Exceptional Home Care Agencies
At the heart of every thriving home care agency lies a foundation of principles that empower growth, balance, and meaningful care. These five REEL principles—rooted in compassion, strategy, and experience—help you overcome challenges, nurture your team, and provide exceptional client care. You’ll create an agency where everyone can thrive by strengthening these essential areas.
Empowered Ownership
Reclaim control of your business and your life.
- Establish boundaries and expectations that foster peace of mind.
- Implement policies that create accountability and reduce stress.
- Build a team of the right people to support your vision.
- Delegate confidently, knowing you’re building a business that works for you.
Compassionate Caregiver Management
Create a team that feels valued and invested in your mission.
- Attract and retain caregivers who share your passion for quality care.
- Equip your team for success with meaningful training and development.
- Offer competitive benefits that show your caregivers they matter.
- Develop a proactive scheduling system to ensure you're always prepared.
Seamless Processes and Systems
Simplify your operations to focus on what truly matters.
- Design systems that save time, reduce redundancy and increase efficiency.
- Improve communication across your team, clients, and families.
- Automate scheduling to reduce stress and stay ahead of demand.
- Optimize hiring and onboarding to create a positive first impression.
Purpose-Driven Growth
Plan for a future that aligns with your values and goals.
- Define a clear vision for your agency’s long-term success.
- Prepare your business for sustainable growth or an eventual exit strategy.
- Position yourself as a trusted leader in your community.
- Streamline your processes to unlock potential and maximize impact.
Exceptional Client Experience
Deliver care that inspires trust and loyalty.
- Create a client journey that reflects your commitment to excellence.
- Stand out with impeccable communication that builds lasting relationships.
- Match caregivers and clients thoughtfully to foster trust and satisfaction.
By embracing the 5 REEL principles, you’ll build a home care agency rooted in compassion, excellence, and purpose. We’ll help you create a business that makes a lasting impact on your clients, caregivers, and community.
Programs that will accelerate your success
Overcome the barriers to growth and take your business to the next level with my expertise. I will challenge your daily habits and hold you accountable so that you can create the results you need to scale your business and gain control of your life!
Launchpad Package: Build Your Home Care Agency From the Ground Up
Length: 12 Months
Starting a home care agency is a big step, and we’re here to guide you every step of the way. This package is designed for entrepreneurs just beginning their journey—those who are passionate about making a difference but may feel overwhelmed by the complexities of launching an agency.
We provide the roadmap, tools, and hands-on support you need to get licensed, form your agency, and establish the systems that will set you up for success. From creating your business plan to recruiting your first caregivers, we’ll help you build a strong foundation while equipping you with strategies to balance your work and life.
What’s Included:
- Full assessment of the 5 REEL principles of home care: Understand the key elements to running a successful agency.
- Bi-weekly Zoom calls and regular team support: Stay connected and supported throughout the process.
- Licensing and registration support: Navigate the process with ease and ensure compliance.
- Operating policies and procedures tailored to your state: Stay ahead of regulations and deliver high-quality care.
- Business plan development and niche strategy: Create a plan that sets your agency apart.
- Software recommendations: Streamline your operations with the right tools.
- Branding and website support: Craft a professional image that resonates with your audience.
- Caregiver recruitment strategy and job descriptions: Attract and hire the best caregivers.
- Marketing materials, including a social media launch strategy: Build visibility and engage your community.
- Referral partner acquisition training and templates: Develop meaningful relationships with key partners.
- Competitive analysis: Understand your marketplace and uncover gaps to position your agency for success.
- Setting boundaries and clear expectations: Learn how to take back control of your business and life.
- Processes to attract and retain the right people: Build a team that aligns with your mission.
- Growth plan with goals: Establish actionable steps to drive immediate results.
- Brand positioning strategies: Stand out in your industry with a clear, unique value proposition.
- Streamlined systems and processes: Reduce redundancies, save time, and maximize your bottom line.
- Optional access to the B. Reel Community: Join our online group and monthly Zoom meetings to connect with like-minded professionals.
With this package, you’ll have more than just a plan—you’ll have a partner who understands the challenges of starting from scratch and is committed to helping you build an agency you can be proud of. We’ll guide you through every obstacle, celebrate your wins, and empower you to create a thriving home care business that reflects your passion and purpose.
Growth & Elevation Package: Take Your Agency to the Next Level
Length: 6 or 12 Months
Running an established home care agency comes with its own set of advanced challenges. If you’re feeling stretched thin, struggling to find balance, or looking for ways to streamline operations and boost revenue, this package is designed for you.
We’ll work together to fine-tune your systems, identify areas for growth, and help you stand out in your market. Our goal is to help you achieve operational excellence while reclaiming time for yourself and focusing on what truly matters—leading your team and serving your clients.
What’s Included:
- Comprehensive home care agency audit: Evaluate your current operations, identify inefficiencies, and uncover new growth opportunities.
- Revenue optimization strategies: Increase your bottom line by implementing pricing adjustments, upselling techniques, and service diversification.
- Market share growth plan: Analyze your competition and create a strategy to dominate your market with targeted outreach and partnerships.
- Streamlined processes and systems: Reduce redundancies, save time, and cut costs by automating and improving workflows.
- Team alignment and engagement strategies: Reconnect your team to your mission and create a culture that attracts and retains top talent.
- Goal-setting for long-term growth: Define actionable steps to achieve measurable progress in revenue, client satisfaction, and employee engagement.
- Marketing and referral strategy refinement: Strengthen your relationships with referral partners, develop a community presence, and strengthen your online reputation.
- Social media and branding refresh: Create a consistent, engaging presence to better connect with clients, caregivers, and your community.
- Client acquisition and retention techniques: Develop methods to attract and keep ideal clients long-term.
- Caregiver recruitment and retention plan: Build a team of committed professionals by creating a compelling workplace and clear career paths.
- Customized Key Performance Indicators (KPIs): Track performance in key areas to ensure progress and accountability.
- Guidance on achieving work-life balance: Learn how to set boundaries, delegate effectively, and create space to lead with clarity and purpose.
- Optional access to the B. Reel Community: Join our online group and monthly Zoom meetings to collaborate with peers and share best practices.
With the Growth & Elevation Package, you’ll gain clarity, confidence, and the tools you need to move forward strategically. Whether you want to increase revenue, expand your market presence, or simply find more balance in your role, we’re here to guide you every step of the way. Together, we’ll ensure your agency thrives while you regain control and rediscover your WHY for running your agency.
Kind Words
“When we set out to launch our home care agency, we knew we needed a coach with a deep understanding of what it takes to build something exceptional. We had a clear vision to create an agency centered on compassion, integrity, and excellence—one that prioritizes both clients and caregivers. To bring this vision to life, we hired Becky Reel, and it has proven to be one of the best business decisions we’ve made.
Becky’s track record was what first drew us to her. When she led her own home care agency, it earned the #1 ranking based on client and caregiver feedback from the industry’s gold-standard survey. That level of recognition doesn’t just happen—it’s earned through extraordinary leadership, unwavering commitment, and a genuine focus on the people being served and employed. Those qualities are why we chose Becky, and they shine through in how she works with her clients.
Working with Becky has been an A+, white-glove, red-carpet experience. She has consistently exceeded our expectations—and we’re not easy to impress. We set the bar high! Becky combines sharp business acumen with the ability to connect on a personal level. Her approach is refreshingly human; she takes the time to really understand us and what matters most for our agency. In just a short time, she has come to feel like a longtime friend—even though our interactions have been entirely over Zoom!
Becky’s honesty is another quality we deeply admire. She is direct and transparent in the best way possible—offering real, constructive feedback that always comes from a place of genuine care and looking out for our best interests. It’s clear she’s invested in our success, and her guidance has been instrumental in shaping the foundation of our agency.
We feel incredibly fortunate to have found Becky—she is a rare gem! Becky is not just a consultant; she is a mentor, a partner, and a trusted guide who has profoundly impacted our journey. If you’re looking for someone who is razor-sharp, deeply compassionate, and utterly dedicated to helping you succeed, that person is Becky Reel. We couldn’t recommend her more highly!”
Adam Barlett and Marlene Sawyer
Uplift Home Care
“Becky Reel is a phenomenal entrepreneur and if you have met her once you know her leadership skills stem from the fact that she is a solid human being, kind, empathetic and confident. I have attended her retreat and dinner series and can honestly say, as a new business owner in the home care space and have learnt so much from her! She has built a huge name for herself in the home care space and it’s not by coincidence! I am excited to follow along her journey, as she has always been in all her business owners!”
Fatema Kapesi
A Place At Home
“After serving as care managers and caregivers for members of our own family, we decided to start our own independent home care business. While we had a vision for the type of company and service we wanted to provide, we had no experience in the business. Becky has served as our sherpa, guiding us on the home care business in a manner empowering us to realize our vision. Aside from being a truly wonderful human being, Becky’s coaching has been invaluable to us in achieving our goals.”
Mark Segal and Katherine Paul
Co-Founders, Arciera Home Care, Inc.
“Becky and Kristyn have the necessary real life experience to effectively consult and advise Home Care agency owners — both just starting out as well as long in the tooth owners like myself. What they also bring to the table is something experience or education can’t provide— it’s heart. They deeply care about their clients and it shows in everything they do. That’s a winning combination. Five stars, five 💙💙💙💙💙”
Charmaine Conaghan
Owner and Executive Director, Always Best Care
“I came into the process of working with a home care consultant as a skeptic, but Becky and Kristyn at Reel Consulting have completely blown away my expectations. The level of attention, detail, support, strategic insights, and consistent follow-up that we have received while building up our home care company has been unmatched. It feels like we have a partner every step of the way who is as invested in this process as we are.
Becky and Kristyn complement each other’s skillsets to make a team that we couldn’t ask more from. The home care industry is daunting, but having a consultant in your corner who has successfully built a top-tier agency in the country truly arms you with an unfair advantage. They provide curated support every step of the way, they identify your specific bottlenecks, and importantly they broach the difficult conversations when needed.
This isn’t to say you can show up and have a walk in the park. You will work hard to get your home care business ready, to seek and hopefully achieve the success you aim for. But I genuinely believe there is no better way to prepare for this industry than by working with them. If you want a partner who listens, pivots with you, and brings elite-level experience, I can’t recommend them highly enough.”
Brandon and Ann Kinworthy
Co-Founders, Second Mile Home Care
“Over the past year, I have come to understand why Becky Reel is a respected and sought-after home care industry leader. Becky is authentic, empathetic, and genuinely cares about the success of her clients. I have had the privilege of working with Becky this year; she has inspired me and encouraged me to be a trusted leader in my community and step out of my comfort zone. Becky is generous with her time and goes above and beyond in her service, not just to her clients but also to the home care community. I truly feel blessed to work with such a talented leader.
I look forward to continued success and highly recommend Becky to any home care agency owner looking to take their business to the next level.”
Amma Akwabi-Ameyaw
Executive Director, Visiting Angels
“Becky’s extensive industry experience was immediately evident and highly valuable. Her guidance throughout the start-up phase was instrumental in maintaining our focus on critical success factors and optimizing our operational efficiency.
I recently had the opportunity to participate in one of Becky’s home care industry retreats. The event exceeded my expectations. It provided an excellent platform for networking with industry leaders and exposure to innovative products poised to revolutionize our sector. Notably, I acquired knowledge that will result in substantial cost savings for my agency, specifically in the realm of home care accounting management and analysis.
I highly recommend Becky Reel’s services to any home care agency looking for expert guidance and industry insights.”
Drew Avery
Strive Home Care
“Becky has a remarkable talent for identifying trouble spots within our processes and helping us streamline them for greater efficiency. Her insights have been instrumental in optimizing our operations and positioning us for sustained growth. Additionally, Becky has gone above and beyond by introducing us to key individuals who have played a pivotal role in supporting our business’s expansion.
One of the most significant impacts Becky has made is in helping us develop clear, actionable strategies to grow our business. She worked with us to create a detailed roadmap that has not only set us on the right path but also provided us with a framework for accountability and progress. As part of a franchise system, I deeply appreciate Becky’s firsthand knowledge as a former business owner. Her understanding of the challenges and opportunities that come with building a business has been invaluable.
She has coached us with empathy and held us accountable with a firm but encouraging approach, pushing us to achieve more than we thought possible. Becky’s contributions have been a game-changer for us, and I cannot recommend her expertise highly enough. Her partnership has truly been a cornerstone of our success this year, and we are excited to continue working with her to achieve even greater milestones.”
Jeanette Palmer
Right at Home
“I started working with Becky in April 2024, and I’m mad I didn’t do it sooner. Any question I have gets answered, and we speak weekly. She is very consistent. If you listen and do the work, your company will prosper. Don’t waste your money on cookie-cutter consultants. Get a homecare consulting company that will tailor your company to you, and that’s Reel Home Care Consulting.”
Tosha Cobb
Aging Graceful Care
“When I speak to Becky, I don’t feel like I’m speaking to a consultant, but rather to a close mentor who strives to do everything she can to make you succeed and thrive. She is an expert in the industry, and not only provides valuable advice and guidance, but she does so in a very genuine and caring way. She truly inspires me to succeed.”
Zoryana Yavorska
Agency Owner
“100% GAME CHANGER! Totally worth it and easy to work with! Her advice made an immediate positive impact. Thank you!”
Tunde Olatunji
New Era Home Services
“I truly can’t express in words how great Becky Reel is and how much her support has meant to me and my company. She has seen me almost in tears and has lifted me up. Becky has come up with so many out-of-the-box ideas for helping me get clients and establish myself in the marketplace, always finding ways to do it that I’m comfortable with. Her knowledge, support, and help always go above and beyond. She truly cares about her clients and is such a lovely person, making it delightful to work with her. Thank you, Becky, for everything you have done for me and my company.”
Ashley Van Den Kerkhof
A Friend at Home, LLC